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CHINA Business DEVELOPMENT & BRANDING STRATEGY 
Stephen E. Alexander 
President & Founder

​​Alexander East-Gate Consulting, LLC (AEC), established in 2007, focuses on developing innovative brand marketing and cross-cultural organizational solutions for clients pursuing initial market entry or expansion strategies in China.


Mr. Alexander has extensive international experience as an expatriate executive living in China and other Asian markets for over 25 years. He has held senior leadership positions in Fortune-500 corporations, foreign-invested/Chinese Joint Ventures (JV), international trade organizations, and educational expansion programs in developing markets. He has enjoyed excellent results by successfully building and leading motivated teams in a variety of cross-cultural settings.


In 2015 - 2016, AEG participated in a large JV between a U.S. private-equity firm and one of China’s most important State Owned Enterprises. Mr. Alexander, acted as CEO, focusing on pragmatic government relations, sourcing authentic branded consumer goods, launching an innovative e-commerce and consumer-data IT platform, while managing the sales & distribution organization designed to reach millions of Chinese  consumers in remote rural villages.     

Mr. Alexander served as Vice President, China Business Development for The J.M. Smucker Company 2010-2013. He was responsible for all business operations and establishing a meaningful brand presence in China. In 2008, Mr. Alexander helped develop a U.S./China trade center in Beijing, serving as CEO during the initial phases of the project. From 2004 to 2007, Mr. Alexander was Deputy Executive Director of the prestigious Hong Kong Trade Development Council, the statutory organization responsible for promoting international trade between Hong Kong, world markets, and China. HK-TDC is one of the world’s leading trade development organizations with 40 offices worldwide, including 12 in Mainland China.

Mr. Alexander was Market Head and General Manager for the Nestlé Bottled Water businesses across Greater China from 1996-2001 and then was North Asia Regional General Manager for the Hershey Food Company for 3 years. He began his Asia career in 1982 working for the U.S. Agency for International Development (US-AID) in Indonesia and in 1984-89 he was a Marketing Manager for a leading language institute in Taiwan, where he also began studying Chinese Mandarin.

Mr. Alexander has a Master’s Degree in International Management and Marketing from the University of Maryland and a BA from Grand Valley State University. He teaches university Masters’ level courses on building brands and cross-cultural organizations in China and has served on international business councils, trade associations, and on the board of directors for several foreign invested companies operating in China/Asia. He speaks Chinese Mandarin and Indonesian Malay.